Those who shop TJ Maxx know the real power of the brand lies in the bragging rights that go with finding a deal there—or what this campaign coins “A Maxx Moment”.
A Maxx Moment is a spontaneous display of joy and euphoria, brought on by the combination of great savings and hot designer fashion, by women who have become so overjoyed with the deals they found that they can't contain themselves and share it at the inappropriate time.